Market statistics show that when a seller prices their home accurately, they net more money. Many sellers want to “test the market” at an inflated price. This strategy only increases market time, indicates to Buyers that you are unrealistic and many times results in lower net prices. We call this “chasing the market”. The best strategy to price your home is to use recently closed comparables and current listings. Buyers are looking for the best value and if your home is considered over-priced the buyer will move on or wait for the inevitable price reduction. Our goal is get you the best price in the shortest period of time.
Studies show that staged homes sell quicker and for ___% more. We believe in this strategy because it works! Not every home needs to be staged, but those that can benefit from this service will show a little larger, brighter and will be more competitive in the market. The Jerfita team has a Home Staging Professional on staff to assist in making each of our listings show in their best light. By using our complementary Staging service you can transform a space to cater to today’s buyers. Take a peek at the before and after photos.
Over 90% of buyers start their search on the Internet. Our focus is to capture those buyers by marketing your home on the web through various sites. We have developed our own website that drives buyers to our listings. In addition, we market our listings on over 50 websites including Koenigstrey.com, Trulia, Realtor.com, Homes.com, etc…. Putting your home on these websites using professional photography helps drive buyers to your home.
Knowing the local market is very important. Our team has become the leader in our market. When you are the market leader, other agents will many times call asking if “we have any new listings”. We also work within the community sponsoring various events and charitable organizations. The Jerfita Team is visible within the community which makes your listing visible. With a network of Top Selling Buyers Agents on our team, many times we can procure a buyer interested in our listings.
We will develop a marketing plan that will attract the right buyers to your home.
Negotiation is an art form. Our job is to find out what the most important issues are for each buyer and finding ways to bring both sides together for a fair and equitable transaction. Sometimes price is the key, other times it may be close date or some other issue. Our job is to discover what is driving the negotiation and capitalize on it. Part of our strategy is to procure multiple offers. This is not always an option, but staying in touch with agents who have brought clients to your home and calling every one of them when we get an offer many times will help us get that second offer. When multiple offers are not possible, we are experts at finding comparable properties to compare and show your value, getting you the best price for your home.